Tuesday, August 30, 2016

Temporary Loophole To Getting A Visa?

Attorney Shares Insights Into Proposed New Immigration Law


U.S. Citizenship and Immigration Service (USCIS) is issuing a proposed new rule that would give certain international entrepreneurs temporary permission to be in the U.S. to start or develop their business here. If the rule, called the International Entrepreneur Rule, becomes final, it would allow the Department of Homeland Security (DHS) to use its discretionary authority on a case-by-case basis to give this benefit to entrepreneurs of startup entities whose stay in the U.S. would provide a significant public benefit through the substantial and demonstrated potential for rapid business growth and job creation.  To be eligible, the entrepreneur or enterprise will:
  • Have a significant ownership interest in the startup (at least 15%), and have an active and central role to its operations;
  • Was formed in the United States within the past three years; and
  • Has substantial and demonstrated potential for rapid business growth and job creation, as shown by:

o  Receiving significant investment of capital (at least $345,000) from certain qualified U.S. investors with established records of successful investments;
o   Receiving significant awards or grants (at least $100,000) from certain federal, state, or local government entities; or
o  Partially satisfying one or both of the above criteria in addition to other reliable and compelling evidence of the startup entity’s substantial potential for rapid growth and job creation.

Under the proposed rule, entrepreneurs may be granted an initial stay of up to two years to oversee and grow their startup entity in the United States.  A subsequent request for up to three additional years would be considered only if the entrepreneur and the startup entity continue to provide a significant public benefit as evidenced by substantial increases in capital investment, revenue, or job creation.

Comments on the proposed rule will be accepted for 45 days, after which USCIS will address the comments received.  The rule will not take effect until such time as a final rule is published.

Note that there is no timeline for when the final rule may be published.  Sometimes it can take several years to get a final rule, although it is believed in this instance the Government would like to get it finalized prior to the November elections.  Given the requirement that the enterprise have been formed within three years of publication of the final rule, entrepreneurs may not want to rush to form companies until there is some better clarify from the Government on the timing of the final rule.

Note also, the discretionary temporary authority to remain is called “parole.”  In the U.S. immigration context, parole is not an actual “status” such as a visa would provide, but rather just “allowing” a person to be here.  That fact raises a question of what happens after the two or five years of investing in your business.  There does not appear to be a provision to convert the temporary stay into a permanent status.  No doubt, that will be one of the issues raised to the government during the comment period.  One of the challenges on that point is that creating a permanent status may require legislative action by the Congress.

For now, existing foreign enterprises that desire to open a branch or subsidiary in the U.S. should investigate whether they may qualify for an L or E visa.  Still, this is very good news and one solid step in a positive direction.

Barbara A. Marcouiller, Esquire, is an attorney in Bellevue, Washington with  23 years of experience in immigration  law, and a master’s degree in international business and economics.  She is a frequent speaker at immigration law seminars.



White House Proposes New Immigration Rule for Entrepreneurs

Thursday, August 25, 2016

Need Help Successfully Expanding into the U.S?

CEO of ITAG Gives Insights into the Biggest Mistakes People Make When Entering the U.S Market


Business in the U.S is a contact sport in which others are already selling to your potential customers. Competitors are providing services to the clients you hope to reach and others are providing technology solutions to your potential users even as we speak.

Since there are already established, successful competitors in this market you seek to enter, your success will depend upon more than quality, service, technical superiority or even a favorable price.  

Why do so many would-be exporters dabble in the U.S market? One reason is that opportunities to travel to new markets frequently present themselves in the form of trade missions and trade shows. Given the opportunity to test the waters, many companies take advantage of the chance to meet potential customers. 

Only a few of these companies achieve the desired sales because they haven’t properly priced their product or service, considered the intricacies of shipping and logistics, arranged for service after the sale or even taken the time to understand the competitive landscape. So, they travel and come back more informed, yet, no closer to a sale than they were when they left.

Another reason companies pursue global markets, particularly the U.S, before they’re ready is that it is human nature to hope for the best. It is the same reason people purchase lottery tickets- Somebody has to win, right? So they pack up their company literature, get on the plane and hope they’re in the right place at the right time.

Not much of a strategy.

Let me give you a few more wrongdoings I see on a regular basis:

  • Approaching the market as its local market without acknowledging the cultural difference.
  • Recruiting resellers, distributors and expect that will do the job for you. As weird as it may sound to foreign entrepreneurs, U.S resellers are very conservative and prefer working with renowned and established vendors than new products.
  • Massively investing from day one to open the subsidiary, recruiting the team, contracting with law firms, accountants, payroll, etc. Thinking it is just down to money.

These are all recipes to failure. Big time.


Thanks to ITAG for filling its customers in with the” I-don’t-know-what-I-don’t-know” piece.
ITAG brings its unique experience and expertise in:

  • Pushing new products to the U.S market
  • Taking its customers from “early adopters” to “market recognition” stage
  • Using sales’ best practices
  • Gathering a seasoned team
  • Activating its network of contacts and partners
  • Blending with its customers’ team

The U.S market is very competitive and expects from its vendors a pragmatic and professional approach :
  • The ability to articulate the value proposition to its market
  • Having a clear positioning and messaging in regard to competition
  • Neat marketing material
  • Responsive and irreproachable support
  • Sales and Support best practices

ITAG is a turnkey solution to get up to speed in no time and the fastest way to generate revenues.

Through a respectful, constructive and energetic style guided by the defined objectives, we provide the leadership and vision necessary to ensure that our customers have the proper operational controls, administrative and reporting procedures, and people systems in place to effectively grow the organization and to ensure financial strength and operating efficiency.

-Founder & CEO, Daniel Baloche

Tuesday, August 23, 2016

Third Time's The Charm?

Nicolas Sarkozy is rumored to run for the 2017 French Presidential Election. After losing the 2012 election to François Hollande, Sarkozy is back and lobbying for the Republican nomination to fulfill his second five year term as President of France. 

There are multiple candidates running for the 2017 election however, only a few pose a threat to Sarkozy. But, should Sarkozy worry about his opponents or his past? One of the downsides of running for re-election is that people have preconceived ideas about you and articles on your past endeavors are passed around like candy. 

Do you think Sarkozy's campaign will be strong enough to win the election or do you think his time is over?




Friday, August 19, 2016

Soaring Your Product into a New Market

With the ever evolving technological advances, the consumer drone market is growing rapidly. So, it is important that you make sure your company is developing products that match the applications and marketing those products to the correct customer segments. There are three different customer segments in the drone market: military, commercial, and consumer drones. All three of these markets are extremely different. Knowing your target segment is imperative in order to be able to succeed in a booming industry.

Drones can be used by everyone and for almost everything; agriculture crop monitoring to surveillance to sporting events. As a result, the photographic equipment market is declining; 11% over just four years, because it does not offer the same multi-use functionality that drones have. This decline in photographic equipment offers a unique partnership for your company with this suffering industry because they are so closely related.


While there are many alternative ways to take photographs and videos, none pose a serious threat to drone manufacturers because their offerings are not even comparable to the complex and technologically advanced equipment that drones provide. In addition, there is no market leader yet recognized by the general public. So, consumers have low brand attachment which allows for market penetration. However, there is a lot of competition. This means that your company will have to have a competitive advantage in order to stand out and gain brand awareness.